I Don't Care About These Numbers, Mike.

Mike: I want to share some of my numbers with the audience. See, I've been filling them in because I thought it might help get in front of people. My understanding from some conversations that I've had is that those keywords are entirely for the benefit of the advertisers bidding on the video. That if there are no keywords in there, that YouTube just algorithmically decides what the video is about based on the comments that people are leaving.