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In episode 2 of This New Way, Felipe Izquierdo, CEO of Quest, explains how a small, boot-strapped team runs both an educational game studio and a cohort-based learning program by leaning on AI for almost every function — prototyping multiplayer math games in hours instead of weeks, automating high-touch parent emails, and even building a 24/7 “executive-coach” phone agent from scratch.
Along the way he shares the exact stacks (Cursor, Replit, Zapier, Anthropic, Twilio, 11 Labs) and design choices that let three people operate like fifty.
Timestamps
00:00 Felipe’s path from non-technical founder to AI-assisted coder
01:28 What Quest does and why AI keeps the team lean
03:28 How AI shrinks game-prototype cycles from weeks to hours
08:34 Daily workflow: Cursor, Replit, Super Whisper voice coding & Mac dictation
14:00 Learning to code faster via screenshot-driven ChatGPT tutoring
16:58 Show & Tell #1: Zapier + Anthropic email-drafting pipeline (live demo)
30:59 Show & Tell #2: Building and calling “Maximo,” a voice executive-coach agent
41:48 Future bets: voice as the primary UI and AI-only workflows
Resources & Tools Mentioned:
Coding & Prototyping: Cursor, Replit, Devin (reference), GitHub PR reviews
Voice / Dictation: Super Whisper (Mac), macOS built-in dictation, 11 Labs Voice & Conversational AI, OpenAI Real-Time API
Automation & LLMs: Zapier (Zaps), Anthropic Claude, Google Sheets / Airtable, Twilio (SMS & voice)
Products & Links:
Quest math & strategy games – joinquest.com
AI executive coach “Maximo” – meetmaximo.com
