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PREVIEW #9: Do your ideas go unheard? The H.I.P.P.O problem might be why! Rochelle King of Spotify shares some advice.

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Creating Multiple Ideas and Multiple Proposals

Designers should always be generating multiple ideas and proposals, he says. "The sire just neads to be the facilitator, an advocate" for that kind of thinking in a design process. The organization is to advocate for 'let's try' instead of trying lots of different things at one time, Hesse adds.

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