How many drivers did you call up? We talking about 10, 1000? It was 10, right? So every version was like 30, 40 until we get consistency in the answers. And if there were different answers all over, then we will keep on because then you don't know what is that you need to address. As soon as you've got to saturation, you know that there's no real advantage in going to 50 and 100 and so on.
Many entrepreneurs fall in love with their products, services, their ideas, but according to my guest today, this is wrong. What Uri Levine argues is that you have to fall in love with the problem, not the solution. Uri is a passionate entrepreneur. Unicorns, which are companies that reach valuation of more than a billion dollars, are rare, but Uri has built two. He is the co-founder of Waze, the world's largest community-based driving traffic navigation app with more than 700 million users to date in which Google acquired for more than a billion dollars. In our conversation today and next week, he reveals the formula that drove these companies to compete with industry veterans and giants alike. By the end of this episode, you'll be able to be more relevant and valuable to your customers than your competitors.
Learn more about Uri here: https://urilevine.com/
Join my weekly newsletter at GregMcKeown.com/1mw
Learn more about my books and courses at GregMcKeown.com