EP 22 - What's Working Right NOW In Media Buying?
Adspend with Ash Melwani and Rabah Rahil
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Creative Tests
Sometimes i bring those kino creative tests winners into this. Cause for the most part, i really don't start swapping things in until i see that control campaign struggling,. It's usualy from a creative level. Strictly from an ad level, because i don't touch adsets or audiences. I really don't. Maybe once a quarter, once every two quarters, um, it's really just a creative game there. But id defly live by that motto, if it ain't broke, don't fix it.
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