Adspend with Ash Melwani and Rabah Rahil cover image

EP 22 - What's Working Right NOW In Media Buying?

Adspend with Ash Melwani and Rabah Rahil

00:00

Creative Tests

Sometimes i bring those kino creative tests winners into this. Cause for the most part, i really don't start swapping things in until i see that control campaign struggling,. It's usualy from a creative level. Strictly from an ad level, because i don't touch adsets or audiences. I really don't. Maybe once a quarter, once every two quarters, um, it's really just a creative game there. But id defly live by that motto, if it ain't broke, don't fix it.

Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner