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Scariest Decision I Have Made | Ep 343
The Game w/ Alex Hormozi
How to Reduce Your Turns and Increase Your Lifetime Value
When you lower your prices, you make a lot less money. And so what happened to me is that my overhead stayed the same. My turn remained completely unchanged. And i lost five million dollars per year in profit. Five million dollars a year i lost as a result of this. So imagine cutting top line by 25 %, which is literally what i did. By making this little beaut combination I increased my cost by one million dollars and decreased my my top line by 400 thousand dollars per month at the time for that business. It sucked because hereis the beautiful thing, i thought, hey, if i decrease this price, if i can cut our churn by half, right? Which is
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