Building an Ice Cream Empire: The Blend of Quality and Strategy

Van Leeuwen Ice Cream is one of the fastest growing dessert brands in the country. It’s known for its seriously delicious classic flavors and its wacky collaborations. (Kraft Mac and Cheese ice cream, anyone?) Co-founder and CEO Ben Van Leeuwen talks with Jeff Berman to reveal how it grew from his love of simple ingredients and driving an ice cream truck as a teenager into a rapidly scaling company with about 2,000 employees.

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