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16min chapter
Ep 481: Scaling Brand Awareness: BYLT’s Playbook for Upper Funnel Marketing (ft Mike Tyson!)
DTC Podcast
Innovative Strategies in Digital Advertising
This chapter explores the art of creating tailored digital ads by leveraging upper funnel marketing tactics, including significant public moments and partnerships. It discusses the importance of balancing immediate conversion goals with long-term brand visibility while emphasizing data-driven decision-making in mobile advertising. The conversation also highlights hiring qualities for marketers and the shift towards impactful, quality-driven ad creation.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode