Harnessing the Principle of Scarcity in Patient Care

This chapter examines the role of scarcity in enhancing patient care and marketing strategies within private practice. By emphasizing limited availability and high-quality resources, it highlights the importance of trust and effective marketing in driving demand and creating longer waiting lists.

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The concept of influence, persuasion or even manipulation (psychologically) in clinical practice can seem very uncomfortable to some. Yet it occurs in every interaction we have, whether we intentionally do it or not.

And with the increasing evidence that contextual factors and therapeutic relationships play a large role in patient outcomes, being able to master these could be as important as the assessments we do and treatment plans suggested.

On this episode Ben is joined by Andrew McCauley, Specialist Physiotherapist & Athletic Development Coach where they discuss;

(00:00:00) – Introduction

(00:01:24) – Andrew’s 10 Quick Fire Questions

(00:06:19) – What Led Andrew (and Ben) To Be Interested In Cialdini’s Work?

(00:11:39) – What Is Priming & How Have We Used It?

(00:21:21) – Why We Should Not Feel Uncomfortable With The Terms “Influence”, “Persuade” or “Manipulate” As Healthcare Clinicians?

(00:25:50) – Is Influence By Authority Still Effective In Healthcare?

(00:34:12) – Can We Use Scarcity In Healthcare?

(00:39:47) – Is It Ethical To Use Reciprocation With Patients?

(00:45:52) – How Could We Use Social Proof With Patients?

(00:50:48) – Is Being Likeable With Our Patients Enough?

(00:55:15) – How Do We Increase Feelings Of Unity With Our Patients?