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Design for Tech - What's the Strategy?
Colin: We love learning how things work. But we have all these other companies that aren't technology companies. So this is where design for tech came from. And it's not so much to acquire customers, but to share information on what technology companies should be doing when it comes to their brand. The angry designer podcast has worked out really well for us. It helps give him clarity. He says they're trying to help company evolv then what they are.