Viant $DSP CEO Tim Vanderhook - ad tech, fraud, and the first-party data revolution
"World of DaaS"
The Future of Digital Advertising in Sports
This chapter explores the transformative landscape of digital advertising within sports broadcasts, focusing on innovative strategies like targeted ads and virtual product placements. It highlights the shift toward using first-party data as traditional methods become less effective due to privacy concerns. Additionally, the chapter discusses the impact of changing media consumption habits, the growth of streaming audio, and the challenges faced by traditional advertising platforms.
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