Why Black Friday Is Still a Big Deal
The Fox News Rundown
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The Dynamics of Black Friday and Holiday Shopping
This chapter explores the emergence of Black Friday as the traditional start of the holiday shopping season, focusing on consumer spending behaviors and the pressures faced by retailers in a shortened shopping window. It highlights the continued importance of in-store shopping experience despite online alternatives and examines the evolving landscape of gift cards and mall health. Additionally, the chapter discusses changes in consumer psychology, the toy market, and the significance of Cyber Monday as retailers navigate the complexities of modern holiday shopping amidst economic challenges.
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