3min chapter

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An Upfront Look At TV Measurement, With Omnicom Media’s Kelly Me

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CHAPTER

The Future of Video Currency

Some of these programmers that are getting ready to transact on all currencies, they're sort of specifying it too linear in a lot of ways. And I wonder why would you say that is? I think it's because there's just a lot more supply there. But also there's the fundamental recognition and shift in the JIC that streaming will be a challenge. If they don't have a way to transact with confidence cross platform, they're going to head down.

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