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C2E8 - Describing your clients' needs, struggles, and options (Value Proposition Design, part 4)

unbillable hours - a podcast about better professional services marketing

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Understanding Client Struggles and Service Alternatives

This chapter delves into the critical process of identifying clients' challenges and how to effectively frame value propositions that address those needs. It emphasizes the importance of exploring alternative solutions, including AI, and encourages listeners to think creatively about improving the client journey with their services.

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