How to Align Your Content With Your Offers
Clients from Content
00:00
Ship 30 for 30
The pitch can be different in that hypothetically, the course could be, if you want to learn how to draw by this. If you want to develop a daily habit of drawing by this membership. And what I thought about when I was looking at your membership is, are you familiar with ship 30? Ship 30 for 30? Okay. So we don't make all that explicit in part because we were trying to sell you. We're trying to either say, buy a course and then we'll upsell you or buy the big thing. It's actually very similar to what I just said for you versus membership versus courses.
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