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Ep. 194: IIDA CEO Cheryl Durst on Communicating the Value of Design

Clever with Amy Devers

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The Importance of Design

Everything in the built world has been designed. If we design it intentionally, that's contributing to your well-being and your experience of the built world. Design makes us most human. It encourages humanity and it betters humanity. And so depending on the audience, I try to be very sensitive to the relationship that the audience has with design.

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