Transforming Business Travel with Agentic AI

Host Seth Borko is joined by Amadeus' Head of Research and AI Center of Excellence, Rodrigo Acuna Agost, and Marilyn Markham, VP of AI & Automation Strategy at American Express Global Business Travel.

Both panelists emphasized that agentic AI — autonomous systems that pursue a goal and interact with their environment — is the hottest trend in travel technology. Markham highlighted that it goes beyond “talking” AI to AI that takes action, describing it as giving a talker a toolbox. Acuna Agost echoed this by defining agentic AI as combining autonomy, interaction, and mission-driven action, which unlocks many new possibilities.

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