Navigating Modern Political Campaigns

This chapter explores the evolution of political campaigning, focusing on the shift from persuasion to mobilization strategies used by political consultants. It examines the impact of a fragmented media landscape on voter engagement and highlights the use of emotional narratives, often rooted in misinformation, to motivate audiences. The discussion emphasizes the necessity for campaigns to adapt their communication approaches to resonate with specific communities while fostering grassroots movements against disinformation.