3min chapter

Alloy Personal Training Business cover image

The Great and Powerful Bryan O'Rourke

Alloy Personal Training Business

CHAPTER

Differentiating the Fitness Market and Seeking Premium Returns

This chapter explores the different ends of the fitness spectrum, discussing the value of personalized and wellness-focused experiences and how it can lead to a premium being paid for services. The speakers also delve into the market's bifurcation and mention specific fitness franchises catered to different market segments.

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