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The Great and Powerful Bryan O'Rourke

Alloy Personal Training Business

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Differentiating the Fitness Market and Seeking Premium Returns

This chapter explores the different ends of the fitness spectrum, discussing the value of personalized and wellness-focused experiences and how it can lead to a premium being paid for services. The speakers also delve into the market's bifurcation and mention specific fitness franchises catered to different market segments.

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