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Dan Pink: Why collaboration is the key to being persuasive

Design Better

CHAPTER

Airbnb Is a Design Focused Company

Airbnb is going public and already doubled in the market from where they entered. The founders of Airbnb are graduates of Rhode Island School of Design. In your book to sell as human, you talk about how you have to be attuned to the customer. What are some of the things that designers can learn from people who are good at sales?

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