The Black Friday Results Are In(Episode 2)
Ecommerce Playbook: Numbers, Struggles & Growth
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Introduction
Common Thread Collective is a holding company for the brands that we at Common Thread Collective own ourselves last time I talked to you. We were in a cash crunch so had Basically a $300,000 in liabilities against about 120 grand in the bank plus a $70,000 payroll. Black Friday Cyber Monday looked like a pathway to stability in an early stage of growth all four of 400s brands are really in the sort of like two million-ish range in revenue Against enough costs on the front end not that we like run a really big and we run relatively lean I think But we don't run super super lean.
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