A new digital player is helping to shape public discourse online. How an audience feels about a brand, a narrative, a personality or a scandal is being moulded by the rise of… bots. PR bots, to be exact. These bots can be programmed to target your social media algorithms and the content you do or don’t get served. In today’s podcast, we’ll explore how these digital armies can be mobilised to influence public opinion and even elections.
Hosts: Chloe Christie and Zara Seidler
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