S11E6: McKinsey Public Sector Case - Postal Operator Under Pressure
Strategy Simplified
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The Global Market Split Between Males and Parcels
The peak of revenues in the past five years was in 2018 and his it's when declining steadily. Most customers we use the post-our service using it for parcels rather than males so most of the revenues are coming from males. I would suggest that one way we could look at this is to actually see how we can rebrand the capabilities and more like real rather that we got rebrand so real, he said.
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