Episode 147: Product Positioning with April Dunford
UI Breakfast: UI/UX Design and Product Strategy
00:00
The Importance of Comparing Your Unique Capabilities
If I understand that the comparable is use a spreadsheet or hire an intern then you ask yourself okay what are my unique capabilities. You can say those capabilities translate to value for customers and I can do that mapping which gets me to the value. The next step after that is okay if this is my unique value what are the characteristics of a customer that makes them really really care a lot about that value? That's where segmentation comes in. This is what a best fit customer actually looks like because a bestfit customer really needs the unique thing that we can provide.
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
