
Rob Lowe, Senior Global Director for Digital Consumer Engagement, LEGO
#Kidtech
Is There a Plan at Scale for Lego to Do This?
Lego is building a digital ecosystem. We're actually with our ID system, we're going to start connecting it into we already have into our product apps and our gaming apps. So that kids, if you go into a Star Wars app right now, the Lego Star Wars game, you can take a 3D screenshot of that and upload it straight to Lego life without doing anything. It's like a mini version of what you can get on PlayStation with the screen grab and that kind of stuff. And then on boost, which is the robot that you can code like the basic coding system, you can actually share the sequences of code that you have through Lego life with your friends on Lego life
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