How to Turn Customers Into Fans | Marketing For The Now #19
The GaryVee Audio Experience
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Building Loyalty in the Metaverse Era
This chapter examines Roblox's ambitious vision in the context of the rapidly evolving metaverse, emphasizing the integration of NFTs and virtual identities. The speakers discuss the importance of fostering genuine customer relationships to build loyalty and create authentic fan connections. Additionally, they highlight the challenges startups face in focusing on sustainable growth versus short-term profits, underscoring the significance of customer-centric values.
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