Crafting Precision: The Power of an Ideal Client Persona

Guest: Lisa Salvi, Managing Director, Advisor Services at Charles Schwab.

In a Nutshell: If you could start from scratch and sketch out what the ideal advisory practice looks like, what would you come up with?

Lisa Salvi and her team have developed just such a blueprint for what the most successful firms at Charles Schwab are doing to manage and grow their businesses.

On today's show, Lisa and I dig into the details of Schwab's 2024 Benchmarking Study, paying particular attention to the five Guiding Principles for Advisory Firm Success that Lisa says separate good firms from the best of the best.