How Do You Differentiate Against Stripe?

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At Bowens, we would always pull that out via someone like PayPal. Stripe eventually did work in that direction and started competing with us much more directly. So there was a structural thing that we could always use in marketing, in positioning, or even just product demos to distinguish ourselves. And then in terms of looking for opportunities within someone, say a stripe who is a bit more nimble, it's sometimes showing the level of focus that you have.

Today we speak with Jareau Wadé - currently the founder of Batch Processing, previously the co-founder of Balanced (acquired by Stripe), head of growth at Tilt Pro (acquired by Airbnb), and Chief Growth Officer at Finix.

We spoke with Jareau about the early days of Balanced - how they prioritized, gained trust with initial customers, and competed with companies like Stripe and PayPal. Jareau talks through a bunch of different heuristics and models he uses to evaluate risk (stack it early), tackle the cold start problem, synthesize feedback, figure out the technical side of your business early on, and manage the mental side of starting a business.

It's an awesome conversation and you'll take tactics and methods away from it.