How to Get to Growth Through Empathy

The idea of empathy is really really interesting. One of the things that I'm very very strong at is soaking up other people's emotions. So, from a framework standpoint we have to figure out what emotions your customers are currently going through. We're trying to pull out phrases that we can basically categorize into one emotion. Once you've done all of this collecting of data and actually created your profile, then you can go through and say my customer wants to belong somewhere or they want to feel good about like getting notoriety.