How to Cut Police Shootings by 50%

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If we can show in a rigorous way those agencies are seeing a significant drop in shootings that's going to create just tremendous sales momentum for the business. The other thing that's that's kind of fun on the consumer side of things for police it has to be very utilitarian for consumers it also has to be fun. And you know obviously we're looking at things like our experiences and when you're firing these with your friends we're having a much more interactive gaming experience. That's what it means to make sure the weapon is also even more effective.

In this episode, Peter and Rick discuss Rick’s Moonshot of cutting gun-related deaths between police and the public by 50% in 10 years and his company, Axon.

You will learn about:

05:35 | The Story That Began Axon's Journey.
22:47 | Creating A Weapon That Police Want To Choose Over A Firearm.
56:22 | Are Tasers & Electricity Really The Best Non-Lethal Options?

Rick Smith, CEO of Axon Enterprise, founded the company in 1993 with a mission to protect life and render bullets obsolete. His dedication to public safety has led Axon to pioneer TASER energy weapons, revolutionize the body camera industry, and develop the world's leading digital evidence management platform.

> Learn about Axon.

> Learn about his Moonshot.

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