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S3 E7: The Future of VC in DTC with Ben Lerer of Lerer Hippeau
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The Rise and Fall of Direct to Consumer
DTC had a very short window where going direct to consumer was the innovation. Any business that is, that's like a one trick pony is gonna run out of runway at some point. And in fact, maybe we're nearing a time where there's actually a fun opportunity to go and do some early consumer stuff again.
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