Today, we’re joined by Aaron Paul, founder of Paul Street, to explore how top DTC brands are leveraging affiliate marketing to drive massive growth - and where many go wrong.
Aaron shares his insights from working with leading brands like Onnit, Goli Nutrition, and HelloFresh. We discuss what’s working in affiliate marketing today, why media-buying affiliates aren’t always the right fit (and when they are), and how content-driven publishers now drive the majority of affiliate revenue. We also get into common pitfalls that cause programs to stall along with advice on how to sidestep these mistakes.
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00:00 Introduction
10:07 The Evolution of Affiliate Marketing
20:00 The Role of Affiliates in Brand Growth
29:46 Current Trends in Affiliate Marketing
40:02 Challenges and Best Practices in Affiliate Programs
46:26 Navigating Affiliate Marketing Success
51:50 Identifying and Combating Affiliate Fraud
56:47 The Dynamics of Affiliate Payouts
01:01:50 Building Trust with Affiliates
01:06:56 The Future of Affiliate Marketing and Content Creation
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