Is Niche Marketing Making It Harder To Reach People? - Amber Chenevert, PhD, VMLY&R
Sweathead, A Strategy Podcast
How to Grow a Big Brand
There's this point of view from science to suggest that if you want to have a big brand, you need to reach a very broad audience. At what point do you start to investigate niches? Now you're pulling in on my PhD brain. We also have to consider not just the audience that we're going after, but the channels that help us to drive the thing that we want to drive.
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