How This AE Built a $1M Pipeline Through LinkedIn (With Laura Erdem)
The Revenue Formula
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Integrating Sales and Marketing: A Collaborative Approach
This chapter explores the strategic collaboration between sales and marketing teams, emphasizing the crucial role of video content and LinkedIn in bridging departmental gaps. It highlights the importance of understanding potential buyers' online engagement and the need for authentic communication in social selling. The discussion also covers the balance between direct calls to action and natural engagement, while examining how to effectively measure marketing success beyond mere social media metrics.
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