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How to Build the First (Magical) Version Of Your Product This Weekend (ITS Classic)

Idea to Startup

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Understanding Customer Inertia and Problem-Solving Processes

The chapter emphasizes the importance of identifying customer's problem-solving steps, distinguishing between fixed and flexible processes, and removing obstacles. It explores challenges in adherence to treatment protocols in chronic pain management and highlights the significance of creating individualized solutions. The chapter also delves into creating value by understanding customer needs and transforming messaging to resonate with customer desires.

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