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438 | Dollars and Sense | Clint Murphy & Ginger

ChooseFI

CHAPTER

The Power of Fairness

The idea is that the principle of fairness changes our perception of value. If someone provides a service quickly, we're less likely to value it. The cheapest and most expensive items are road signs funneling us to the middle option. It seems like everything is relative based on on what's around us.

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