I feel now there's a bit more of a shift from young entrepreneurs wanting to do content and be content creators. Back then like 10 years ago, it was kind of tech entrepreneurs. But I think people now see that with tech entrepreneurship, you need to raise money. And it's very stressful. There's huge upsides, obviously, when we're content creation, you can kind of start from scratch. It can be profitable. You've got the solo partnership kind of movement stuff. In 2013, it was way more glamourised. I'm not sure if this is going to happen in 2015 or 2016. We'll have to wait and see.

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