3min chapter

How I Built This with Guy Raz cover image

Sierra Nevada Brewing Company: Ken Grossman

How I Built This with Guy Raz

CHAPTER

How Did You Start a Scrap Beer Business?

Gs: We would just drive around and go knock on barge restaurants, supermarket. And try to see if we could convince imt buy a case of 24 bottles. In our home town, we got at least quite a few of the bargain restaurants to take a case. Once we started leaving chico and went to the baria,. It was a real slog younow, there was no craft knowledge, no inter net yonow.

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