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Is Advertising the Way to Go?
i think in a fractured media environment, where we're just like battered with all kinds of content all the time, ads tend to fade into the background a little bit more. It's a proxy for a much bigger and important conversation. But we have to focus on how we solve our messaging distribution problem. i will say that a democrat's right now, or at least democratic strategists a usually turned to advertising is the way to solve this problem. I'm very curious to hear your take how the messaging of that campaign would apply now.