The Story Cycle System - Chapter Eight

The story cycle system is a story strategy framework, not one necessarily used in and of itself just to become a more powerful story teller. This final act begins with chapter eight, called success. After everything your customer has been through with you, therefore, what does success look like? And how will we know they have arrived through what they witness and feel? It's character art that comes down to this one all important brand story strategy element. Your brand story is not about what you make, but what you make happen in the lives of your customers, colleagues and communities you serve.