James Kleimann on Rocket, Zillow and building houses on federal land
HousingWire Daily
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Zillow's Evolution: The Flex Program
This chapter explores Zillow's transformation in lead generation with the introduction of Zillow Flex, a program designed for experienced real estate agents with no upfront costs. It also examines Zillow's broader ambitions in the real estate market and the challenges faced in distinguishing serious buyers from casual users.
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