3min chapter

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#36: Peter Atwater On The Coming Age Of 'Screwtiny'

Superinvestors and the Art of Worldly Wisdom

CHAPTER

The Illusion of Advertising

I'm curious to understand your thoughts, if you have any, about the actual business models of a lot of these companies. Many of them are built on advertising and advertisers spend X amount on the belief that their dollars are being spent. And I think we're going to see this illusion be exposed.

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