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Where to Invest Your Time and Money for Growth
The EntreLeadership Podcast
How to Avoid Wasted Money on Advertising
"I got sucked into it because I thought it was cheap. You know, and so for a hundred bucks, I could have like 200 ads on the station," he says of his early days in radio. "We did not clearly know who our customer was or that they were at the other end of our marketing attempt" If you want to be 24-year-olds, you're not going to find them on Facebook. They don't think Facebook's cool. But there you go."
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