Resiliency in a Text Start Up

Andi: You absolutely have to be res especially if you're running a text start up. There are lots of reasons why a business, you know, might not survive it's 30 years that have nothing to do with the hard work and the ambition or dynamism of its founders. Andi: Whether you like it or not, you are going to have to figure out how to be resilient as your business does or does not succeed? How do you tell the story about what was successful? Even if it wasn't your fault?