14min chapter

Marketing Against The Grain cover image

How We Hacked Hubspot With Ai To Make Free Money

Marketing Against The Grain

CHAPTER

AI-Powered Chat Experiences and Conversion Rate Optimization

The chapter discusses the impact of AI on search and user behavior, emphasizing the disruption of traditional search methods by AI-powered chat experiences. It highlights the importance for brands like HubSpot to focus on conversion rate optimization and understanding user intent to stay competitive. The discussion explores implementing AI on websites for personalized recommendations and improving conversion rates by quickly providing relevant content to users.

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