Under the Influence with Terry O'Reilly cover image

Luxury Advertising

Under the Influence with Terry O'Reilly

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Introduction

Luxury items offer us something regular product cannot. Come with me on a carriage ride of the world's top luxury brands. I want to show you how the luxury market has grown to become a 300 billion dollar category. The marketing of luxury products is so very different from regular brands, and we are compelled to buy them. That expensive watch on your wrist may keep good time, but the real magic is how it makes you feel you are under the influence pripri prpri luxury is the opposite of necessity.

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