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TikTok's Unique Algorithm: Leveling the Playing Field
This chapter explores TikTok’s meritocratic algorithm, which enables new creators to achieve visibility and virality without being overshadowed by established figures. Unlike traditional platforms that rely on follower counts, TikTok prioritizes user engagement and interests, creating a dynamic content experience. The discussion also highlights the innovative design of TikTok’s algorithm and its role in fostering a vibrant environment for content creators and consumers alike.