Is There a Level of Relevance in Ad Copy?

The targeting efficiency has become over the last year and a half two years. So, you know, if you're really trying to attract the the right audience, right, the ad copy needs to be very specific. And then just carrying over into the landing pages that that level of congruency where the page can be entirely the same it's just that one. How important are headlines and copy? Yeah I mean, they're important for sure but I feel like I've seen ads with just mediocre headlines performed really well. We kind of leverage the two in different ways but we will yeah tend to make different types of creative.

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