Capitalism, Play, and the Myth of Individualism

This chapter examines the intricate relationship between capitalism and the notion of individual empowerment, drawing from Deleuze and Guattari's insights. It critiques consumer culture, exploring how commodification affects authentic play experiences in gaming, while questioning the narrative of success linked to personal well-being. The discussion also highlights the political implications of production and consumption, advocating for a reevaluation of values in a capitalist society.