How Website Personalization Drives Conversions and Sales with Eric Melchor
The Agents of Change Digital Marketing Podcast
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How to Personalize Your Website for Small and Mid-Sized Businesses
Eric Melcher provides guidance on how to personalize online shopping experiences for small and mid-sized businesses. Personalization is about creating a unique customer journey in real time while the person's on your website. If you have less than 5,000 visitors per month, then you do not need a website personalization tool. You can get by on asking one simple question: did you find what you were looking for today?
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